Becoming a “thought leader” may be an important part of your company’s growth strategy. If you expose yourself and your brand to more people, then you are more likely to retain the “top of mind awareness” that may not be measurable, but that may be important to your bottom line. 

Here are four strategies to employ that are likely to help your brand ascend to, or remain at, the top of your industry’s thought leadership perch. 

1. Content. 

Publish free, organic, and valuable content, and make it easy to access. Examples include: blog posts on your website, Facebook posts, Twitter feeds, email newsletters, and videos.  If you simplify the process and provide worthwhile content, your users will want more.

2. Social Media.

Use social media intelligently. The greatest value of using social media for brand awareness is quite simple: tell people what you are doing/offering. If you reiterate your value offering by establishing a presence in your field, then your audience is more likely to think of you the next time they need they need the services you provide. It is less “in your face” and more “this is what I do in case you ever need it”. 

3. Speak. 

Speak at Every Opportunity. By putting yourself in front of the right audiences at seminars, conventions, and conferences, you further brand yourself as an expert in your field. Similarly, find opportunities to teach, e.g., at a university, community college, or technical school, and then use the opportunities to improve both brand awareness and credibility.  

4. Have an opinion. 

Take a stand, and don’t be afraid to be controversial. It is hardly remarkable or special to be the same as everyone else. Not everyone will like you, but “everyone” is not your target market. You must remain genuine –  find your voice, support your opinions, and become a leader with your thoughts. 

For assistance with any legal needs related to your business or estate planning, contact Fournier Legal Services at jfournier@jeflegal.com or 860.670.3535 now for a free consultation and planning session.